グリーンサンタ基金公式サイト

【Organization Summary】

Name:The Green Santa Foundation
Established: January 2006
Representative: Shoko Itoh
Place: Izumikan Gobancho 4F, 12-11 Gobancho, Chiyoda-ku, Tokyo 102-0076 Japan
Staff: 1 directors, 1 auditor and 3 staff
Work: Support and promote the sustainable development of forests through planting trees, cultivating them to become forests, thinning the forests, producing local wooden products and giving them to children as part of their environmental education.

Since 2002, The Green Santa Project of the Scandinavian Tourist Board has promoted the “Green Santa®” as an environmental goodwill ambassador from Denmark, and promoted Denmark to Japanese people as an environmental friendly country though Green Santa®'s visits to Japan. The Project also receives monetary support from some companies and organizations, which are used to support sustainable future for children.

Green Santa® is originally conceived and developed by Søren Leerskov and Shoko Itoh and is now a very well-known brand in Japan.

The mission of Green Santa® is to teach and encourage the enterprises and people to consciously contribute to a sustainable lifestyle and environment. While aligning the character to the green business concept and Denmark as an environmentally friendly and climate conscious brand, we aim at making practical and educational co-promotions with various enterprises.

Our strategic intend is to develop the brand of Green Santa® by further contextualizing the character.

In 2006, The Green Santa Foundation was established. The Foundation are now an independent organization, although we continue to cooperate closely with the Scandinavian Tourist Board, and share some of its facilities. The purpose of Green Santa Foundation is to contribute to social causes using donations from companies and membership fees from the Green Santa Premium Club.
For example, we:

1. give local wooden products to school children.
2. cultivate Green Santa®'s Forests.
3. provide environmental education to children.

Organization System

Social Contribution




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